Private Stock Soho Flagship Store

Size4,000 SF
LocationNew York, NY

The first flagship store for Private Stock is located in a landmark building in the SoHo district of New York City.
The concept started with the idea of making it not a retail store but a fun place to explore. A gallery theme is set at the entrance where all the merchandise are exhibited behind glass/smoky glass. Each section displays different unique products specially designed by the client. Pull-out vertical tray for each denim to show off. The special alcove is created for the designer’s jewelry. Cellar floor is the VIP section where the client can hold private events. The installation of a luxury koi pond has made this section more lively.